Cookie Policy

Last updated: September 8, 2025

1. What Are Cookies?

This Cookie Policy applies to the UpAmp marketing automation platform, a service provided by Mfini Inc. Cookies are small text files that are placed on your device when you visit our website. They help us provide you with a better experience by remembering your preferences, analyzing how you use our platform, and enabling certain features.

2. How We Use Cookies

The UpAmp platform uses cookies and similar tracking technologies for the following purposes:

  • Authentication: To recognize you when you sign in and maintain your session
  • Preferences: To remember your settings and preferences
  • Security: To enhance security and detect fraudulent activity
  • Analytics: To understand how you use our platform and improve our services
  • Performance: To optimize website performance and loading times
  • Marketing: To measure the effectiveness of our marketing campaigns

3. Types of Cookies We Use

Essential Cookies

These cookies are necessary for the website to function properly. They cannot be disabled.

Cookie NamePurposeDuration
auth_tokenUser authenticationSession
csrf_tokenSecurity protectionSession
cookie_consentCookie preferences1 year

Performance Cookies

These cookies help us understand how visitors interact with our website by collecting anonymous information.

Cookie NamePurposeDuration
_gaGoogle Analytics2 years
_gidGoogle Analytics24 hours

Functional Cookies

These cookies enable enhanced functionality and personalization.

Cookie NamePurposeDuration
user_preferencesUser settings1 year
languageLanguage preference1 year

Marketing Cookies

These cookies may be set by our advertising partners to build a profile of your interests.

Cookie NamePurposeDuration
_fbpFacebook Pixel3 months
_gcl_auGoogle Ads3 months

4. Third-Party Cookies

Some cookies are placed by third-party services that appear on our pages. We do not control these cookies. Third-party providers include:

  • Google Analytics: For website analytics
  • Stripe: For payment processing
  • Social Media Platforms: When you use social login or share buttons

5. Managing Your Cookie Preferences

Cookie Settings

You can manage your cookie preferences at any time by clicking the button below.

Browser Settings

You can also control cookies through your browser settings:

Note: Disabling certain cookies may limit the functionality of our website.

6. Do Not Track Signals

Some browsers offer a "Do Not Track" (DNT) signal. Currently, our website does not respond to DNT signals, but you can manage your cookie preferences using the methods described above.

7. Cookies and Personal Data

Some cookies may collect personal information. For more details on how we handle personal data, please refer to our Privacy Policy.

8. Updates to This Policy

We may update this Cookie Policy from time to time. Any changes will be posted on this page with an updated "Last updated" date. Your continued use of our website after any changes constitutes acceptance of the updated policy.

9. Contact Us

If you have questions about our use of cookies, please contact us:

  • Email: privacy@upamp.com
  • Company: Mfini Inc.
    Service: UpAmp Marketing Automation Platform
  • Website: upamp.com/contact